From Jessica’s Granola to Vitanola
A Brand Transformation for Everyday Vitality
Tools: Adobe Illustrator, Adobe Photoshop, Adobe Dimension
Duration: 6 Weeks
Image Credits: Images used in this case study are sourced from Adobe Stock, Midjourney, DALL.E by ChatGPT and Pexels
Objective
Jessica’s Granola has struggled to maintain relevance. While the product is undeniably delicious, high-quality, and stocked in top grocery stores, its current name, brand identity, and packaging fail to convey these strengths. In contrast, competitors have successfully developed premium products with cohesive and impactful branding. This rebranding, renaming, and packaging redesign aims to accurately reflect the product’s quality and distinguish it in the market.
Before Re-Branding
Current Competitors
Original Branding
New Brand Theme
More Sales & Exosure
Deliverables
Logo & Brand Design
Promotion & Marketing
Brand Extensions
Creative direction
Copywriting
Packaging
Key Attributes
Logo System
Color Pallete, Typeface & Brand Pattern Inspiration
Brand Patterns
Before
After
Vitanola Fest
Join us for Vitanola Fest, a vibrant day-to-night event celebrating the essence of vitality and flavor with the newly launched Vitanola.
Set against a lively backdrop inspired by the soulful spirit of New Orleans, the event offers guests a chance to mingle, discover wellness tips from nutritionists, and savor signature Vitanola creations.
Visitors can participate in fun wellness workshops, enjoy live jazz performances, and take home exclusive Vitanola merchandise, including eco-friendly totes, water bottles, and T-shirts designed with our bold, New Orleans-inspired pins.
