Pocket’s Sandwich Shop Rebranding
Same Taste, New Look!
Tools: Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe After Effects, Adobe Express
Duration: 8 Weeks
Client: Pocket’s Sandwich Shop
Image Credits: Images used in this case study are sourced from Adobe Stock, Adobe Firefly, Flux Pro Art
Objective
To create a cohesive and modern brand identity for Pocket's Sandwich Shop, emphasizing its exceptional food quality.
The rebranding aims to unify visual elements across all customer touchpoints, improve the shop's appeal, boost sales by attracting new customers and strengthening the loyalty of existing ones, increase customer engagement, and establish Pocket's Sandwich Shop as a go-to destination for fresh, made-to-order sandwiches in the local community.
Purpose Statement
To serve our community by offering fresh, innovative, and satisfying dining experiences in a creatively designed setting that feels like home. We strive to delight and nourish our customers with each unique, freshly prepared meal, emphasizing the joy of discovery and the comfort of familiar flavors.
Vision Statement
We aim to redefine the fast-casual dining experience by spreading our unique culinary creations and welcoming atmosphere across multiple locations. We envision becoming a beloved brand known for our innovative approach to casual dining, where each visit is a new adventure in flavor and comfort.
Mission Statement
Our mission is to deliver exceptional, freshly made meals that combine creativity and comfort. We commit to using only the freshest ingredients prepared by our guests, ensuring transparency and quality. Our distinctive pocket-style sandwiches and an atmosphere that exudes warmth provide a dining experience that satisfies and inspires.
Brand Attributes
Brand Attribute Statement
Loyal customers seeking high-quality meals appreciate the healthy sandwiches at Pockets Sandwich Shop, an ethical and consistent business that allows them to watch the fresh ingredients prepared right before their eyes.
Tagline
Delicious in Every Bite
Brand Archetype: Creator
Driven by a desire to innovate and deliver newness, Pocket's Sandwich Shop Creator archetype expresses culinary mastery in its culinary work of artistry. For our part, creativity is at the source of every dish, taking simple ingredients and creating extraordinary experiences out of them. We celebrate the joy of creation in our one-of-a-kind, crafted-to-order sandwiches, each designed to deliver a new, personalized journey of sensations that please and surprise. In its devotion to such a creative cause, Pocket creates a new, inventive encounter with food with every meal, not merely offering sustenance but a memorable one. A sandwich and a canvas for culinary creation and customer fulfillment become apparent in such a perception.
Brand Personality
Process & Inspiration
Typeface
Aditional Typeface:
Main Typeface 1:
Main Typeface 2:
Color Palette
Logo Collection & Logo Color Variations
Brand Patterns
After
Before
Prelaunch Phase
Objectives:
Build anticipation and generate local buzz about the rebrand.
Engage existing customers and attract new potential customers using social media.
Tactics:
Social Media Countdown and Teasers: Utilize Instagram, Facebook, and Twitter to build excitement with sneak peeks of the new menu items, decor changes, and other updates leading up to the launch. Use daily countdown posts and interactive content like polls.
Local Press Releases: Distribute press releases to news outlets and food blogs.
Soft Launch with Special Offers: Offer discounts for feedback on new menu items during a soft launch period.
Estimated Costs:
Social Media Marketing: $100-$300 for promoted posts.
Press Releases: $100-$300 for writing and distribution.
Soft Launch Offers: Cost absorbed by discounts.
Launch Phase
Objectives:
Successfully introduce the rebranded shop to the public in a way that fits its cozy, community-oriented atmosphere.
Maximize attendance and engagement on launch day, emphasizing personalized customer experiences.
Leverage social media to amplify the event and engage new and returning customers.
Tactics:
Grand Opening Day Specials: Organize a grand opening day featuring special offers such as "buy one, get one half off" or a free small item (like a drink or side) with any sandwich purchase. These offers can encourage people to visit and try multiple items.
Social Media Check-In Deals: Encourage customers to check in on social media or use a specific hashtag when they visit to receive a small discount on their order. This helps increase online visibility and attract their network's attention.
Photo Booth and Social Sharing: Set up a simple, themed photo booth or backdrop that encourages customers to take photos and share them online. This could be branded with the new logo and design elements, making it instantly recognizable.
Community Engagement: Partner with local businesses to offer joint promotions or discounts for customers who support both on the launch day. This could involve local coffee shops, bookstores, or other eateries.
Estimated Costs:
Opening Day Promotions: $100-$300 for additional food supplies and small promotional items.
Social Media Management: $50-$100 for boosted posts on launch day.
Photo Booth Setup: $100-$200 for materials and setup.
Local Business Partnerships: Minimal costs, mainly in-kind exchanges or mutual promotions.
Post-Launch Phase
Objectives:
Maintain the excitement and customer engagement post-launch.
Gather and implement customer feedback to refine the experience.
Foster customer loyalty and encourage repeat visits.
Tactics:
Feedback and Loyalty Programs: Introduce loyalty programs or special promotions for returning customers. Collect feedback using in-store forms or online surveys.
Ongoing Marketing Campaigns: Keep customers engaged with regular social media updates showcasing new menu items and monthly specials.
Estimated Costs:
Loyalty Programs: $200-$500 for setup and materials.
Ongoing Marketing: $150-$300 monthly for social media ads and content creation.